In 1998, Charles & Keith began to expand their operations overseas beyond Singapore when they ventured into Indonesia and Australia.īy 2001, Charles & Keith opened their first store in the Philippines. As the business grew, the company cut out the middleman and began working directly with production factories as a unique brand. This strategic move allowed the company to gain greater brand recognition from their target clientele. To stand out from the competition, the company started designing and manufacturing their own shoes in 1997 based on customers’ feedback. Charles had a different vision, which worked out very handsomely, I’d say!Ĭharles & Keith (C&K) adopted a new business model for their label because they observed that the traditional model of selling shoes purchased from wholesale suppliers was unsustainable. The fun fact in their story is that the mother wanted to close down her shoe shop because it wasn’t making any money. Charles never joined any university, making his younger brother Keith the only one in the family with a university degree! His brother Keith joined 2 years later, after finishing his national service. (AKA the 100 AM).Ĭharles was 22 years old when he founded the company. They had wanted to learn the ropes of managing a shoe business before opening their first store in 1996 at Amara Shopping Centre. It all started in the 1990s, when the brothers Charles and Keith Wong worked at their mother’s shoe store at Ang Mo Kio district of Singapore. It was founded with a vision to empower women around the world to express themselves freely through fashion. With the concerted efforts around International Women's Day, CHARLES & KEITH hopes to create meaningful conversations, raise awareness on discrimination, and actively taking steps towards building a fair and equal society.Charles & Keith is an international fashion footwear brand with more than 190 stores all around the world. They were joined by a special addition to the CHARLES & KEITH family: TikTok content creator and brand community ambassador, Zoe Gabriel. This year's International Women's Day brand campaign is fronted by in-house talents from various market offices – who gathered to share what equity means to them. "In line with UN Women's own direction for the IWD moment which focuses on innovation and technology for gender equality, this project will directly support the rights of women and girls in digital spaces and address online and ICT-facilitated gender-based violence. It is also our belief that bringing women into technology results in more creative solutions and has greater potential for innovations that meet women's needs and promote gender equality," she added. Storytelling about the realities of women and girls across the region informs and amplifies advocacy for social change, by challenging mainstream narratives, diversifying perspectives, and strengthening a sense of community - ultimately, opening the door for changing policies," Melissa Alvarado, Regional Manager on Ending Violence against Women, UN Women Regional Office for Asia and the Pacific. Stories allow us to explore themes and topics that may otherwise be hidden or stigmatized, including women's experiences with violence. "Storytelling transcends cultures, allowing people to connect with each other through shared experiences. The project aims to build a network of women storytelling advocates around the region and bring their stories closer to a diversity of audiences to inspire positive social norms, policies to tackle violence, and create an environment in which survivors of violence against women feel free to speak up about their experiences. To demonstrate its commitment to the cause, CHARLES & KEITH has pledged a USD 100,000 donation, including 20% of all proceeds from this special edition handbag design, to fund Storytelling for Gender Equality. The brand hopes to support the amplification of women's voices within the Asia-Pacific region through the partnership with non-profit organisation, UN Women. The bag, available within a selected physical retail network and on CHARLESKEITH.COM from 23 February, comes in a purple hue – the colour historically linked with efforts to achieve gender equality and widely associated with contemporary feminism.ĬHARLES & KEITH believes that storytelling is a powerful tool for advocacy as well as promoting equality and positive gender norms. CHARLES & KEITH launches special edition bag in support of Gender Equality project by UN Women for International Women’s Day
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