![]() For example, Pint of Tea takes the graininess and structure of vintage logos and reinvents them by incorporating the brand name into the frame. One of the greatest advantages of this style is you can apply it in various degrees and combine it with other styles. Copper Kettle Bakery also exhibits the ornate decorations typical of the style, such as the flowery garnishes and the second, smaller line in the frame. Looking at the logos from Fat Rabbit, Strong Bold Coffee and Copper Kettle Bakery, you can see how the grainy and hand-drawn style gives them an authentic “vintage” feel. Ornate frames, often a circle, creating an emblem.Grainy texture reminiscent of old printing machines.The vintage style is easily recognizable by its telltale characteristics: Pint of Tea logo design by Dara TĬopper Kettle Bakery logo design by ultrastjarna Are represented by easily identifiable mascots.īecause of their grainy illustrations and elaborate flourishes, vintage monochrome logos are actually more detailed than modern ones.Want to appear sophisticated and capable.Work in more formal or professional industries.Don’t want to take any chances or risks.Classy monochrome logos work best for brands that… More complex images require more intricate details, but for this style, stick to subjects that can be depicted simply. In fact, if they were multicolored, these two might run the risk of appearing too busy, but these designs work well because they’re a single color.Ĭlassy monochrome logos are most effective with images that are easily identifiable, like common animals, a plant leaf, basic shapes, etc. The Black Fox Events and unicorn-themed logos are both highly detailed. That’s not to say designs can’t be elaborate. Black Fox Events logo design by KVAīecause the color scheme of black-and-white logos is limited, it’s better to stick to simple shapes and clear imagery. These logos tend to be by the book, but for some companies, that’s the perfect fit. Sleek and simple, these classy monochrome logos take a traditional approach. Each section explains which kinds of brand will benefit most from this type of logo, so you can find the style that best matches your business. So, how do you know what works and what doesn’t?īelow, we showcase 33 monochrome logos, divided into five categories: classy, vintage, artistic, typographic and modern. Unless they’re crafted carefully, black-and-white logos can come across as bland and boring. The Disney logo works because it’s a good design. However, the black version is the most iconic and common, better at representing the brand than any other offshoots. The company liberally uses the same logo design with all colors of the rainbow, depending on the needs of what its used for. ![]() Take the iconic Disney logo, instantly recognizable by its distinct and playful handwriting. Stronger associations for brand recognition.Easier to scale to fit marketing materials of any size.In fact, black-and-white logos offer plenty of strategic advantages: Monochrome logos offer a certain classiness and dignity, sometimes even a modern or minimalist feel, as well. It’s not about how many hues you use, but how you use them. Black-and-white and monochrome logos are proof that using color is about quality not quantity. ![]()
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